Marketing News

Hairstory Makes Brick-and-Mortar Debut at Ulta

Leading the April 5 rollout is the 11-year-old haircare brand’s hero product, New Wash.

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By: Lianna Albrizio

Associate Editor

Hairstory – known for its lather-less shampoo – has entered 370 Ulta Beauty stores across the nation. Leading the April 5 rollout is the 11-year-old haircare brand’s hero product, New Wash. The detergent-free cleansing cream, non-foaming formula removes impurities with essential oils and fatty alcohols (it clings only to the gunk that doesn’t belong – oil, dirt and buildup – and leaves the scalp undisturbed.)Created in collaboration with hairdressers, New Wash works for all hair types to clea...

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